AHOLD PLUGS NEW UPSCALE LABEL QUINCY, Mass. — Ahold's new Simply Enjoy gourmet private label is getting heavy attention at the chain's Stop & Shop and Giant-Carlisle divisions. Positioned as “everyday luxuries at affordable prices,” Simply Enjoy spans a range of categories, including frozen desserts and entrees; pasta and sauce; snack foods, chocolate; estate coffee; and dijon mustard. This week's specials include creamy vodka sauce, 25-ounce jar, $2.99; balsamic vinegar, 8.5 ounces, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.