Price Chopper Targets Pet Owners
per here is targeting pet owners with a new direct-mail publication, Animal Tails. The retailer recently sent copies to 45,000 loyalty card holders who spend a lot on pet-related products. Shoppers also may sign up for the publication on the retailer's website. The magazine contains coupons, advice and pet health information and is slated to come out twice yearly. Animal Tails is Price Chopper's fifth targeted marketing piece. Others have targeted families and older adults.