VISA U.S.A., San Francisco, and Ralphs Grocery Co., Compton, Calif., have announced a multifacted marketing partnership which will result in a variety of advertising and promotional activities, including a series of value-added offers for shoppers who use their Visa cards to pay for purchases at any of Ralphs' 260 stores. A total of nine separate promotions will run over the course of the next 12 months, with each promotion lasting four to six weeks, a Visa spokesperson told SN. Specific promotions are being developed around Memorial Day, Thanksgiving, and other seasonal events.
