PERSONALIZED KLEENEX AVAILABLE
NEENAH, Wis. — Kimberly-Clark's Kleenex brand is letting consumers personalize their own Kleenex Ovals tissue cartons. At www.mykleenextissue.com, a new website, users can select a background design and color, submit a digital photo and add clip art or a personal message. The carton is custom-printed and delivered within five to seven business days. “Personalization is a growing trend in consumer products, and the Kleenex brand is one of the leading players in meeting consumers' desires,” said Peggy Nabbefeldt, Kleenex brand marketing director.
OMEGA-3 YOGURT INTRODUCED
MINNEAPOLIS — General Mills' Yoplait Kids yogurt now has a new ingredient: omega-3 DHA, touted as a good type of fat and an important nutrient for children and adults. “Yoplait Kids with omega-3 DHA is ideal for those consumers who are looking for easy ways to integrate this important nutrient into their children's diets,” said Phillip Zinda, Yoplait marketing. Yoplait Kids provides 16 milligrams of naturally sourced omega-3 DHA per serving.
AMERICAN IDOL ICE CREAM DEBUTS
OAKLAND, Calif. — Dreyer's Grand Ice Cream has introduced “American Idol” ice cream under the Dreyer's and Edy's brands. Available through Aug. 31, flavors include Choc 'N Roll Caramel, Hollywood Cheesecake, Soulful Sundae Cone and Triple Talent. Consumers can cast votes for their favorite flavor at www.slowchurned.com. The winner will be a permanent addition to the company's Slow Churned line. “What better time to enjoy a bowl of your favorite American Idol flavor than while watching the latest episode of ‘Amercian Idol’ with friends and family,” said Suzanne Ginestro, Edy's/Dreyer's senior brand manager. Dreyer's markets ice cream under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's brand throughout the remainder of the United States.
KELLOGG'S ADDRESSES CHILDREN'S HEALTH
BATTLE CREEK, Mich. — Kellogg Co. has joined more than 30 public and private organizations in the Partnership for Play Every Day coalition. The goal of the coalition is to ensure that children engage in at least 60 minutes of physical activity every day. Kellogg's is committing a grant to the YMCA of the USA that will allow Y centers to apply for funding for programs or initiatives that would provide additional physical activity for youth. “While obesity is very complex, we believe the notion of balance — or ‘calories in, calories out’ — must remain the central tenet of any long-term solution to global obesity and weight management,” said David Mackay, Kellogg's chief executive officer.
HAPPY TIME FOR FROZENS
HARRISBURG, Pa. — The National Frozen and Refrigerated Foods Association is tying in with the Warner Bros. film “Happy Feet” for Frozen Food Month this month. “The ‘Happy Feet’ characters lend a sense of fun to the frozen-food message,” said Nevin Montgomery, NFRA president. “We offer insights into the advantages of frozen food. And cool characters like the penguins from ‘Happy Feet’ allow us to share this information in a compelling way.” “Happy Feet” will be released on DVD March 27.
COCA-COLA TO PROVIDE CAFFEINE CONTENT
ATLANTA — Coca-Cola North America said it will include caffeine content on all of its beverages containing the ingredient. The company already includes caffeine labeling on its Full Throttle and Enviga packaging. The new labels will appear on its other brands, starting with cans of Coca-Cola Classic in May, and expanding to other brands and packages during the remainder of the year. The time when the revised labels reach store shelves will vary by brand and by region as U.S. bottlers use up existing inventories of packaging.