STUDY: SUPERCENTERS, DOLLAR STORES GAIN aking more trips to supercenters and dollar stores instead of supermarkets, according to the latest "Channel Blurring" study scheduled to be released this week by research firm ACNielsen here. Consumers averaged 73 trips per year to supermarkets last year, down from 75 in 2001 and 83 in 1999, while trips to supercenters increased to 21 per year last year, up from 18 in 2001 and 15 in 1999. The study found that seven of Wal-Mart's fastest-growing ...
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