Kmart, Health Resource in Rx Newsletter Pact t month that it planned to roll out a personalized, prescription-drug newsletter program from Health Resource, St. Louis, to all 1,580 Kmart pharmacies. Health Resource, a division of Catalina Marketing, based in St. Petersburg, Fla., provides educational newsletters customized for individual pharmacy patients based on the type of drugs they are taking and other criteria. Pharmacists distribute the newsletters, which also contain targeted ads, to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.