MID-CALS EXHIBIT MIDDLE-OF-THE-ROAD PERFORMANCE: REPORT r this year by Coca-Cola and Pepsi have not performed as well as the vanilla colas launched by both carbonated beverage giants in 2002 and 2003, according to a new report from investment bank Merrill Lynch here. Coke C2 gained 0.5 points of volume share and 0.9 points of dollar share for the four-week period ended Aug. 8, down from the 0.7 point gain in volume share and 1.2 point gain in dollar share for the same time period in July. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.