NEW FLAVORED COFFEES RELEASED FROM SEATTLE'S BEST
a new line of six flavored coffees into the supermarket channel. The new Arabica coffees include Cinnabon, Hazelnut Cream, Very Vanilla Javanilla, Very Vanilla Javanilla Decaf, Creme Brulee and Chocolate Toffee. All are sugar-, fat- and nut-free and kosher certified. Seattle's Best Coffee can be found in more than 5,300 stores nationwide.
AQUAFINA PROMOTION AWARDS CONSUMERS WHO ARE SPOTTED
PURCHASE, N.Y. -- Pepsi-owned Aquafina water is currently promoting "Aquafina Pure Luck," which offers consumers a chance to win one of more than 40,000 cash prizes ranging from $2 to $10,000, simply by being spotted with Aquafina or Aquafina Essentials. Aquafina spotters, assisted by two Aquafina-branded blimps that are traveling to more than 60 cities throughout the United States, will be awarding prizes to individuals spotted drinking or holding Aquafina products through September. The new promotion is being supported by two national 30-second TV commercials airing on network and cable television. Dedicated radio and Internet advertising across various AOL interactive properties, as well as in-store displays, are also reminding consumers of Aquafina's national summertime spotter program. Consumers also can participate in Aquafina's promotion via an online sweepstakes at www.aquafinapureluck.com.
ZHENA'S TEAS RECEIVE FAIR TRADE CERTIFICATION
OJAI, Calif. -- Zhena's Gypsy Tea announced that eight of the company's certified organic tea blends are now "fair trade" certified. Available in bulk, tea bags and gift tins, the fair trade blends include Breakfast Bliss, Ginger Peach, Raspberry Earl Grey, Uplifting Earl Grey, Grand Green, Gypsy Jasmine, Healthy Gypsy Green and Lemon Jasmine. The tea blends are certified by TransFair USA, a nonprofit, third-party certifier of fair trade practices. TransFair verifies that the farmers who produce Fair Trade Certified products were paid a fair price.
NEW ORGANIC 100% JUICES FROM APPLE & EVE
PORT WASHINGTON, N.Y. -- Apple & Eve is launching a new line of Organic 100% Juices, called Apple & Eve Organics 100% Juice, to be sold in 48-ounce PET bottles. The new line will be available in four juice blends: Apple, Cranberry Blueberry, Peach Mango and Vintage Concord. Apple & Eve currently markets a complete line of juices and cocktails, including 100% pure and natural juices and juice blends, as well as Made in the Shade juice drinks.
7-UP ANNOUNCES LORD OF THE RINGS PROMOTION
PLANO, Texas -- 7-Up is running a "Lord of the Rings" promotion through October tied to the release of the Two Towers DVD -- the second phase of the beverage company's Liquid Loot Web site promotion, where consumers can use a code and points they collect by buying packages of 7-Up and other brands to bid on prizes such as electronics, concert tickets and trips. "DVDs have been a popular item," Megan May, promotions manager for 7-Up, told SN. "Our national account teams call on the same grocery chain as the DVD people. It's a perfect marriage, they can go together with a similar sell story, and promote it jointly." Consumers enter the product codes online at www.liquidloot.com, where they are able to access experiential prizes, like red carpet bleacher seats and a number of different memorabilia and items that they can bid on. The soft-drink maker's partner on this promotion is the National Academy of Arts and Sciences, sponsor of the Grammy awards. The DVD and Grammy promotions include a number of brands, like Sunkist, Orange, A&W Root Beer, Canada Dry Ginger Ale and bnL, the un-7-Up, clear and containing caffeine, with a fruit flavor taste.
BECK'S LAUNCHES MULTICULTURAL CAMPAIGN
DENVER, Colo./STAMFORD, Conn. -- Beck's North America, a subsidiary of Interbrew, jump-starts its new multicultural communications effort with a new advertising campaign for the Beck's brand in two of its top Hispanic markets, New York City and Miami. The campaign is the first collaborative effort of Beck's North America and Alturas Communications, a multicultural advertising and marketing firm. Building on Beck's newly launched and highly touted "Life Beckons" national campaign developed by Leo Burnett USA, Alturas has crafted an Hispanic-unique campaign that features the tagline "Vive Beck's... y Tendras La Llave," translating to "Live Beck's... And You Will Hold the Key." Sixty-second radio spots are airing on top stations in both markets, and in Miami, 100 transit posters feature the Beck's Hispanic creative of breakthrough black and white photography with the Beck's product in vibrant color. To increase share of the growing market, Beck's plans to expand its multicultural marketing efforts throughout the year in select cities to develop culturally relevant relationships with influential ethnic consumers.
MAJESTIC IMPORTS LAUNCHES ENVY
LOS ANGELES -- Majestic Imports has announced the debut of Envy, a new liqueur that blends together premium cognac and vodka from the south of France with the natural exotic juices of passion fruit and guava. Envy is currently being distributed in California, Louisiana, New York, Chicago and New Jersey, and will be available in many other states in the coming weeks. For more information regarding ENVY and locations for upcoming ENVY taste experiences, visit www.i-ENVY.com.
HAGGEN PICKS UP PEET'S COFFEE & TEA
EMERYVILLE, CALIF. -- Peet's Coffee & Tea, a specialty coffee roaster and marketer, announced that a selection of Peet's most popular coffees will be offered in 29 Haggen Food & Pharmacy and TOP Food & Drug stores throughout Oregon and Washington. Peet's deep-roasted coffees, in whole bean and ground varieties, will be featured in its own customized wooden racks and packaged in 12-ounce bags. The following product selection will be made available: French Roast, House Blend, Decaf House Blend and Major Dickason's Blend.
OCTOBERFEST AND WINTER CLASSICS TIME AGAIN
BOSTON -- Samuel Adams Octoberfest brew is available starting in late August through the end of October, while supplies last. The suggested retail price is between $6.99 and $7.99 for a six-pack, and $12.99 and $13.99 for a 12-pack. The Boston Beer Co., maker of Samuel Adams products, also will soon release its Winter Classics line. This year's Winter Classics pack includes Samuel Adams Boston Lager, Samuel Adams Winter Lager, Samuel Adams Old Fezziwig, Samuel Adams Cranberry Lambic, Sam Adams Light -- and new to the holiday variety, Samuel Adams Cream Stout. Among the supermarket chains scheduled to carry the Winter Classics are Kroger, Jewel-Osco, A&P, Harris Teeter, Wegmans and many smaller, local chains and grocers nationwide, according to Leigh Merrigan, spokeswoman for the brewer.
GLAZER'S EMBARKS ON HISPANIC CAMPAIGN
DALLAS -- Glazer's Distributors, a Texas-based distributor of malts, spirits and wines, is leading a new campaign presenting wine for celebrations to the Hispanic community. The program is titled "Haga Su Fiesta Especial, Celebre con Vino," which means "Make Your Event Special, Celebrate with Wine." The objective of this campaign is to introduce wine into family celebrations, giving the occasion a distinctive feeling, the company said. Focusing on adults, and especially women as the primary event planner, the program features different national brands of wine. Various media will be used to suggest to the Hispanic consumer that wine be served at festivities. The campaign will include a total of five different radio spots, point-of-sale materials for display and outdoor advertising. Companies and brands supporting Glazer's in this initiative include the Robert Mondavi Winery and Woodbridge Wines, Banfi Vintners and Concha y Toro, Beringer Blass Wine Estates and Beringer White Zinfandel, Schieffelin & Somerset and Chandon Fresco and The Wine Group and Franzia Wines.
CELEBRATING THE HARVEST, BRIDGING INTO THANKSGIVING
WOODINVILLE, WASH. -- Covey Run Winery here is set to launch a newspaper advertising blitz next month with "Welcome to the Vineyards of Covey Run" insertions offering a $3-off mail-in rebate for its premium wines in two national newspapers -- USA Today and The Wall Street Journal -- and in 24 major market newspapers. This special offer applies to the Covey Run Quail Label Chardonnay, Merlot, Cabernet Sauvignon or Syrah. The marketing goal is to accelerate national distribution of Covey Run and to drive new consumer trial of the core varietals, according to officials. Covey Run will launch national in-store promotions for October, November and December, when consumers will receive $2 off when they purchase a bottle of Covey Run Chardonnay, Merlot, Cabernet Sauvignon or Syrah. The MIR represents about a 40% savings to the consumer on one bottle of Covey Run premium wine. Covey Run is made by Canandaigua Wine, the premium wine company of Constellation Wines, a division of Constellation Brands, Rochester, N.Y. The table wines are based in Concord, Calif., near San Francisco.
LABATT'S ANNOUNCES WINTER PROMOTIONAL PACKAGE
NORWALK, CONN. -- Labatt USA here will have winter-specific graphics on its Double Blue package this year, and add a Celebration bottle as part of the mix. The Double Blue was introduced last year, in Labatt's core markets for November and December. The 24-pack case contains 12 Labatts Blue beers and 12 Labatt Blue Lights. Snowflakes, snowballs, people on an outside deck and a blue sky are featured on the new packaging. Point-of-sale material this year includes a fireplace display unit for the first time. Labatt, imported from Canada, also has expanded its holiday program with a 1.4-liter Celebration bottle, a champagne-style bottle with cork top, wire on top and a shrink-wrap graphic for a retail price of $9.99.
