PERFORMANCERETAIL AND NOTIVA ANNOUNCE MERGER
a provider of software for tracking in-store performance, and Notiva, Minneapolis, a provider of Web-based trade settlement software for retailers and their trading partners, last week announced that the companies have merged. Terms of the deal were not disclosed. PerformanceRetail's customers include convenience store chains such as Nice N Easy and Ricker Oil, while Notiva has customers in food retail and other retail segments. The merged company retains the PerformanceRetail name and is headquartered here. The merger "broadly addresses the lack of data across the supply chain," said Marc Hafner, president and chief executive officer, PerformanceRetail.
SUPERMARKETS SEEK E-MAIL LINK TO CARD SHOPPERS
NAPLES, Fla. -- Most supermarket chains with loyalty programs take steps to engage consumers via e-mail, according to the results of a Card-Based Marketing (CBM) Report from Retail Systems Consulting here. Of the 66 retailers tracked in the CBM report, 81% have "e-mail address" as an optional field on their physical application forms, and 53% allow consumers to sign up for frequent shopper programs online. Sixty-eight percent of those that do not have online signup have the alternative of allowing consumers to print applications at home or in the office and bring them into the store.
