PHARMACY HEALTH PROGRAM DRIVES SALES
Louis, got a 52% incremental gain in product volume in tests with a program designed to drive pharmacy traffic throughout the whole store, according to updated findings presented by the General Merchandise Distributors Council, Colorado Springs, Colo., at the Food Marketing Institute Show here. Schnucks was one store that participated in the GMDC Educational Foundation study, "Leveraging the Connection Between the Pharmacy and the Whole Store." The sales lifts of the program were sustained over the 11 weeks of the test and were higher than initially reported.