PRIVATE-LABEL VALUE WINE ENTERS JUNGLE finding new success in the private-label wine category. A new economy line called Benton Grove, launched three months ago, has been selling strongly, and nearly 500 cases have sold in three months, said David Schmerr, the retailer's wine and beer director. The line of five varietals -- Chardonnay, White Zinfandel, Shiraz, Cabernet and Merlot -- is produced under contract by Delicato Family Vineyards in Napa, Calif. The wines sell for $3.49 per 750 ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.