IN-STORE ADS BOOST BRANDS advertisements influence more than 75% of supermarket shoppers to purchase a specific brand, according to a study by Mediaedge:cia here, part of the WPP communications services firm. More than one-third of consumers say that the ads influence them to buy a new product or try a different brand, and 44% of people are aware of most in-store ads, the study found. Placement is important: Shoppers say they notice end-display ads and store leaflets/magazines most. Least ...

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