IN-STORE ADS BOOST BRANDS advertisements influence more than 75% of supermarket shoppers to purchase a specific brand, according to a study by Mediaedge:cia here, part of the WPP communications services firm. More than one-third of consumers say that the ads influence them to buy a new product or try a different brand, and 44% of people are aware of most in-store ads, the study found. Placement is important: Shoppers say they notice end-display ads and store leaflets/magazines most. Least ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.