Supermarkets Need Partners for PL Apparel italize on specialty private-label offerings such as apparel by finding an outside partner that will work to create a price structure and customized offering for the supermarket's consumer, according to McKinsey & Co., New York, during a presentation at the 2006 Food Marketing Institute show here last week. "Supermarkets need to embrace a more radical private-label perspective when looking for cost effective ways to offer private label. For ...

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