Supermarkets Need Partners for PL Apparel
italize on specialty
private-label offerings such as apparel by finding an outside partner that will work to create a price structure and customized offering for the supermarket's consumer, according to McKinsey & Co., New York, during a presentation at the 2006 Food Marketing Institute show here last week. "Supermarkets need to embrace a more radical private-label perspective when looking for cost effective ways to offer private label. For instance, specialty retailers could be a partner in apparel," said Laxman Narasimhan, principal, McKinsey & Co. "Clothing is anywhere from zero to 10 years away from being a common private-label offering, depending on the store," Dan Muller, vice president, of sales, Federated Group, a private-label program provider in Arlington Heights, Ill., told SN.