Frito-Lay Launches Hispanic Snacks
s announced the launch of a line of snacks targeted specifically at Hispanics.
The company con-ducted consumer testing in four key markets (Miami, New York, Los Angeles, Houston) to determine the snack flavors and textures with the strongest appeal among Hispanics.
The research showed that Hispanics had the greatest interest in snacks flavored with chile, citrus and cheese seasonings.
The complete line of products will be distributed in key urban markets including Los Angeles, Phoenix, Chicago, and New York.
