DALLAS -- Retailers agreed, during the recent National Grocers Association Annual Convention here, that the ultimate goal in grocery store branding is to get consumers to shop your store over the competition. Whether its "Mr.Pig" of Piggly Wiggly fame, or the "fast, friendly service is just around the corner at your neighborhood Associated Food Store" motto, or the "healthy guys" image of Earth Fare, the three retailers that addressed store branding have been successful in establishing a ...

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