CHICAGO -- Few retailers are using category management principles -- as defined by the supermarket class of trade -- in running their housewares departments, although many acknowledge the potential benefits. This and other findings of the National Housewares Manufacturers Association's "Study of Retailer Attitudes Towards Category Management" were presented last month by A.J. Riedel, senior partner at the Riedel Marketing Group, Phoenix, at the NHMA International Housewares Show here. "The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.