ATLANTA -- A video game that is a television show with lots of licensed products and marketing muscle. That is the Pokemon phenomenon that Nintendo of America, Redmond, Wash., plans to unleash on the United States in September. Nintendo previewed Pokemon during the Electronic Entertainment Expo here last month. Some of the components of the massive marketing program include a Game Boy video game, a handheld "virtual companion" called Pokemon Pikachu, an animated children's television series ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.