ATLANTIC CITY, N.J. -- Supermarket companies were urged to "think like a brand and act like a retailer" at a session at the New Jersey Food Council Trade Relations Conference here May 17 and 18. In a lively session called "21 Trends in Food Retailing," Richard George and John Stanton, professors of food marketing at St. Joseph's University, Philadelphia, told attendees that consolidation in the supermarket industry is creating larger, more powerful retail chains that are realizing their ...

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