Just in case your customers haven't heard how much cheaper they can buy merchandise through alternative formats, some low-price specialists are cranking up the volume. Dollar Tree, Chesapeake, Va., one of the country's fast-growing dollar chains, has begun ramping up its television advertising. Others in the low-price arena are also trying to make a bigger splash on the airwaves. One facet of low-price specialists' success is their lack of spending on advertising. In Dollar Tree's case, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.