CHICAGO - Jeff Noddle called on the industry last week to renew the spirit of collaboration it had in the late 1980s when it launched Efficient Consumer Response - an industrywide effort to eliminate $30 billion in unnecessary costs from the distribution system. Speaking during last week's Speaks presentation at the Food Marketing Institute Show here, Noddle - chairman and chief executive officer, Supervalu, Minneapolis, and chairman of FMI - said much of the promise of ECR has probably ...

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