Retailers are focusing more attention on non-theatrical children's video, mainly because it offers them profit -- which is something the big movie hits lack, they say. "We are still competitive, but we don't have to feature the non-theatricals as a loss-leader. We'll make relatively no money on a 'Toy Story,' for example, because everyone down the street will be selling it at cost," said Shirley Decker, video buyer, Goff Food Stores, Haslett, Mich. Goff Food Stores is making 20% to 30% ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.