BOULDER, Colo. -- As Wild Oats Markets readies a full-scale launch of its secondary private-label line, the retailer's chief nonfood merchandiser has told SN the line's health and beauty care and general-merchandise component will be negligible. Wild Oats, based here, had planned to introduce about 25 grocery items in the new, lower-priced store brand by the end of last month, to be followed by a rollout of "hundreds of products" beginning early next year, according to Jim Lee, president. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.