As competition from other channels becomes more intense, leading retailers are giving more time and attention to their nonfood offerings. "The rules of the game have changed," pointed out the "Merchandising for Success" study put out by the New York-based Educational Foundation of the General Merchandise Distributors Council, Colorado Springs, Colo. It's no longer sufficient to be the "best in class," the GMDC study said. "For the consumer, there is only best." Such research provided ...

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