NEW YORK -- Nonfood represents about 55% of the 1,820 exhibit booths slated for the Private Label Manufacturers Association's annual trade show, running Nov. 15 to 17 in Chicago. PLMA President Brian Sharoff told SN here that supermarket growth of nonfood private label may come from retailers targeting categories that aren't vulnerable to the clout of mass merchandisers or dominance of big brands. There is some evidence that the greatest potential for nonfood private label lies within ...

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