GREENVILLE, S.C. -- Cross-merchandising "The Little Rascals" collection from Cabin Fever Entertainment, Greenwich, Conn., proved effective in moving merchandise at Winn-Dixie Stores' division based here.
"They did wonderfully, and we're going to try to get more," said a buying assistant at the 91-unit division.
Winn-Dixie cross-merchandised the 12-volume "Little Rascals" set from August through September at 80 stores that carry sell-through video. Shippers were positioned in book ...
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