GREENVILLE, S.C. -- Cross-merchandising "The Little Rascals" collection from Cabin Fever Entertainment, Greenwich, Conn., proved effective in moving merchandise at Winn-Dixie Stores' division based here. "They did wonderfully, and we're going to try to get more," said a buying assistant at the 91-unit division. Winn-Dixie cross-merchandised the 12-volume "Little Rascals" set from August through September at 80 stores that carry sell-through video. Shippers were positioned in book ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.