Despite recent growth among sugar-free items and the introduction of vitamin-fortified sweets, the "better-for-you" candy dirigible simply hovers, only satiating the sweet tooth of select consumers. In the early 1990s, the candy category got a lift from the existing, albeit small, segment. Product renovations in the sugar-free niche attracted new consumers, as did the low-fat chocolate introductions, Hershey's Sweet Escapes and Milky Way Lite. Additional products that fulfilled consumers' ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.