There was a time when private-label products in white packages with military-style black lettering were sandwiched in between the "real" brands on the supermarket shelves and appealed to those people whose only concern was saving money. Times certainly have changed. Now, private-label products are so attractively packaged and the quality is so good that supermarket shoppers sometimes do not know the products they are buying are a supermarket's own label. Those who are aware that what they ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.