Show and Selliness, display is really what sells product." -- Arlene Gerwin, director of new products and ventures at Heublein Inc., Farmington, Conn., on the efficacy of teaming in-store with other brands. See Page 24.
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Show and Sell
iness, display is really what sells product." -- Arlene Gerwin, director of new products and ventures at Heublein Inc., Farmington, Conn., on the efficacy of teaming in-store with other brands. See Page 24.
