The market share in the $2.8 billion cough and cold remedies category for the 52 weeks ended March 12, 1994, finds drug stores with a 4% edge in dollar volume over food outlets, according to Nielsen North America, Northbrook, Ill. arly with the recent trend toward consumer self-medication. She added that the fact that cough and cold products aren't frequently purchased has kept mass merchants from targeting a majority of the products with lowball prices. That, along with the strength of ...
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