WEST SACRAMENTO, Calif. -- Raley's here is considering a permanent display for videos based on top-selling books, thanks to past successes in merchandising such videos during Mother's Day and Father's Day. The videos are currently displayed in Raley's video rental centers, while the actual books are sold at reading centers. nment, Troy, Mich. "We've had prepack shippers of videos that were books that sold for $9.99 as an in-and-out Mother's Day or Father's Day promotion. That worked well," ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.