NAPLES, Fla. -- About 20% of U.S. supermarkets will be using frequent shopper programs by year end. retailers, or 4,235 stores, currently have frequent shopper programs in place. An additional 54 chains are now rolling out programs, which will bring the total number of stores to 5,996 when all rollouts are completed. The study defined frequent shopper as any program in which retailers issue identification cards to consumers and have the potential to monitor consumer behavior. Supermarkets ...

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