To a certain extent, consumer interest in health and dieting, along with demands for convenience, played a part in boosting -- and deflating -- sales of the fresh foods covered in SN's IRI category review. The low-carb dieting trend may be officially dead, but its impact continues to be felt. Sales of orange juice, the major component of the refrigerated fresh juices category, slumped, as did sales of refrigerated desserts. Greater emphasis on ethnic marketing translated into big gains for ...
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