CHICAGO -- Combining a strong brand with account-specific promotion is a formula that NutraSweet believes will equal success. The company here is patterning its formula after a business plan developed jointly with a major retail account last year. The plan aimed to increase category volume, increase dollar sales of the Equal brand and improve total category profit. "We are very happy with the results," said Randy Jackson, vice president of retail sales of the table top group at NutraSweet. ...
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