NEW YORK -- Ocean Spray Cranberries completed another step in its "evolution" toward customer marketing this summer with a shift of its field organization from four geographic divisions to five. In the process, the Lakeville, Mass.-based grower cooperative has transferred greater account-management responsibility to the people who work closely with individual accounts, said Rick McDermott, director of trade marketing for Ocean Spray. "We now have five of what we call division merchandising ...
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