HALF MOON BAY, Calif. (FNS) -- Juice processor Odwalla has begun "flash pasteurizing" its apple juice products and started shipping them back to stores earlier this month. The fresh juice company, whose apple juice drinks were linked to an E. coli outbreak that caused the death of a 16-month-old child and sickened about 60 people, ran large ads in Western newspapers announcing, "Apple is back. Safe and sound." The ads touted "flashology," with Odwalla claiming it is "pioneering a new ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.