For supermarket buyers looking at their color cosmetics grid, the tactic has been largely defensive. In order for the food channel to make a significant statement in the over-$3 billion category, retailers must move to the offensive, said industry observers. Although opportunities abound in hot and trendy new products and special niche areas, it remains to be seen whether supermarket chains can overcome their biggest obstacle: finding enough space to increase their cosmetics business. "I ...

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