SPRINGFIELD, Mass. -- Big Y Foods here is going for the gold with hoopla designed to score bigger-than-ever paczki sales this year. The chain, which held a paczki marathon last year, has taken the competitive event to Olympic heights now. On Monday before Lent, customers at two of the 45-unit chain's stores vied for a medal and a grand prize of $1,500 to the tune of Olympic music as they demonstrated their skill at handling the huge, pre-Lenten pastries. It's Big Y's Paczki Olympics 2000. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.