Of all the records broken at this summer's 1996 Olympic Games in Atlanta, its tally of licensing revenues may be the most astonishing. Corporate sponsorship of what is being billed as the Centennial Olympics will provide about $628 million, approximately 40% of the money needed to put on the Atlanta games. Just 12 years ago in Los Angeles, Olympic organizers cheered as some 628 sponsors chipped in $4.18 million. For Worldwide Sponsors such as Kodak, Coca-Cola and Time Inc., and Centennial ...

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