CARMEL, Ind. -- O'Malia Food Markets here has introduced ginseng muffins and two varieties of ginseng bread in its in-store bakeries. "We worked hard on the formulations to come up with a product that tastes really good," said Ron Williams, director of bakery operations for seven-unit O'Malia Food Markets and O'Malia Bakery, the company's wholesale production operation. "People usually associate ginseng with ginseng tea and think of it as bitter, but that's not true of these. A combination ...

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