NORTHLAKE, Ill. -- By targeting ethnic groups in separate versions of its weekly ad, Omni SuperStores here has propped up both promotional and everyday sales in the center store. The chain achieved an average 200% "promotional lift" in unit sales and raised the average everyday unit sales base for all categories in aggregate by 13% to date since starting the ad program, according to Dave Kase, director of grocery purchasing for the 16-unit division of Dominick's Finer Foods, also based ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.