Unbreaded, frozen seafood is not the first choice for many consumers, but supermarkets offering a well-conceived selection in the self-service case can hook shoppers who may not purchase any otherwise, retailers told SN. The emphasis on healthful eating, and the benefits of omega-3 oils found in fattier fish like salmon and pollack, are helping to drive sales in the overall seafood category. Even though most dollars are going to fresh product, frozen items have something fresh doesn't: ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.