Unbreaded, frozen seafood is not the first choice for many consumers, but supermarkets offering a well-conceived selection in the self-service case can hook shoppers who may not purchase any otherwise, retailers told SN. The emphasis on healthful eating, and the benefits of omega-3 oils found in fattier fish like salmon and pollack, are helping to drive sales in the overall seafood category. Even though most dollars are going to fresh product, frozen items have something fresh doesn't: ...

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