Retailers are selling prevention by the ounce to take advantage of a rapidly growing sun care category. Exposure to education spurred by increased rates of skin cancer has led consumers to buy more sun care products and manufacturers to offer inventive solutions, supermarket executives and other experts told SN. “There are many more cases of skin cancer than there have been in the past,” Sue Vodika, HBC buyer and category manager for Bashas', Chandler, Ariz., said. “Many manufacturers are ...

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