LOS ANGELES -- Unified Western Grocers tripled sales of Unilever's Good Humor-Breyers ice cream to its member retailers this summer through a unique promotion that did not shy away from promoting a premium product to Hispanics. The promotion, "Los Ciento-Un Dias del Palatero" ("One Hundred-One Days of the Ice Cream Man"), targeted Hispanic shoppers in the metro region here with a multilevel marketing effort that had a specially designed ice cream truck making stops at 300 Southern ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.