WAYNE, N.J. -- Grand Union Co. here is installing single-serve freezers in the deli and salad bar areas of many of its stores in an effort to stimulate incremental ice cream sales. The chain began installing the units in March, and plans to place them in 40 to 50 of its 254 stores, said Rich Perrius, vice president of grocery merchandising. Perrius said the units, holding Haagen-Dazs products, are permanent additions. "The units I'm putting in are uprights with four or five shelves that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.