Increasingly, publishers are targeting their readers through special interest publications (SIPs) that have become popular vehicles to generate additional single-copy revenues and build brand equity. For example, Des Moines, Iowa-based Meredith Corporation, publisher of Better Homes and Gardens, puts out over 100 SIPs per year. The publisher gets its ideas for its SIPs by seeing what sections are most popular in the magazine. In doing so, it will monitor consumer feedback, letters to the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.