QUINCY, Mass. -- Little is known about supermarket shoppers who go online to view stores' weekly specials and how numerous they are, but more and more retailers believe they need a Web-based circular to compete. Ahold USA's Stop & Shop here launched an online ad in July, while sister banner Giant of Landover, Md., Albertsons and other retailers upgraded their online circulars. Peg Merzbacher, Ahold marketing director with responsibility for Giant and Stop & Shop, said Stop & ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.