NEW ORLEANS -- An organic-produce program, supported by branded signage and steady advertising, has generated an 88% increase in dollar sales of organic produce over the past 12 months for Genuardi's Family Markets. Mike Genuardi, co-owner of the Norristown, Pa.-based chain, profiled the program's success during the Newark, Del.-based Produce Marketing Association's 1998 Convention, Exposition & International Trade Conference here Oct. 16 to 20. According to Genuardi, the 30-store ...

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