NEW ORLEANS -- An organic-produce program, supported by branded signage and steady advertising, has generated an 88% increase in dollar sales of organic produce over the past 12 months for Genuardi's Family Markets. Mike Genuardi, co-owner of the Norristown, Pa.-based chain, profiled the program's success during the Newark, Del.-based Produce Marketing Association's 1998 Convention, Exposition & International Trade Conference here Oct. 16 to 20. According to Genuardi, the 30-store ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.