The supermarket industry has embraced natural and organic foods, experimented with how to merchandise them and has done a pretty good job of making it work, say some retailers, who note that as recently as three or four years ago natural and organic foods were perceived as something one would buy at a natural food store. Supermarkets either keep these items segregated from conventional products, integrate them or use a store-within-a-store set. The Big Five food retailers tend to have fewer ...

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