CHICAGO -- Several recent initiatives taken to pump up organic food sales are delivering double-digit increases for Peapod, Ahold USA's online grocery division based here. Sales of organic produce, dairy and dry grocery are currently up 68%, 58% and 65%, respectively, over first-quarter 2004 sales, according to Tony Stallone, Peapod's vice president of fresh markets merchandising. Organic meats, which now account for 10% of all natural and organic sales at Peapod, showed the strongest ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.