BALTIMORE -- The organics market is much larger than even industry experts thought, according to a new study. As much as 10% of the U.S. population can be identified as core organics consumers, according to "The Evolving Organic Marketplace," a report by Hartman & New Hope, Bellevue, Wash. Of this 10%, 2% are labeled "organics purists," shoppers who will always buy organics and are willing to pay a premium. The remaining 8% are "engaged pragmatists," meaning they have some "purist" ...
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